WhatsApp Business


WhatsApp Business is a free to download app that was built with the 
small business owner in mind. Create a catalog to showcase your products and 
services. Connect with your customers easily by using tools to automate, sort and 
quickly respond to messages.

WhatsApp Business allows you to create a profile where you can add your 
business information like physical address, email ids etc. It has messaging tools 
such as quick replies that enhance and ease the process of communication 
between customers and business owners.


Key Different between WhatsApp and WhatsApp Business
The very first that you should know is that both WhatsApp and WhatsApp 
Business look similar and their user interface also looks pretty much the same. 
However, the logos of both the apps are different. You need to create a Business 


Profile for using WhatsApp Business by providing information like:
• Business Description
• Website
• Address

Features like Chat Migration might be made available for WhatsApp Business. A 
sure can use both WhatsApp and WhatsApp Business on their device but only with 
different registered numbers.
An interesting feature of WhatsApp Business is that it allows its users to create 
WhatsApp Business account even by using the landline number and this is something 
which is not available for the WhatsApp users.
Few features which are expected in WhatsApp Business soon is the Auto 
Response and Analytics which will be a great help to the user. WhatsApp Business has 
a lot to offer to both businesses and customers. The features are added, and 
improvements are being made the app, and finally, soon, the entire app will come into 
shape.

1. Insert Quick Replies
Quick replies is truly a Godsent feature. Now, who wouldn’t want that? For 
those not in the know, Quick replies in WhatsApp Business lets you create 
shortcuts for frequently sent messages 

2. Add Business Information
WhatsApp Business lets you create a full business profile. You can add 
information like a physical address that can be viewed directly on Google Maps 
under the business category, and you can also add your business hours. You also 
get the option to add an email address and two website URLs in addition.
All the information will be visible to the customers when they view your 
business profile from their account.

3. Set a Greeting Message
If you have ever managed a Facebook Page, you would be familiar with 
message greetings. WhatsApp Business app also lets you send a greeting 
message.

4. Championing two-sided conversations.
On WhatsApp, chat is a two-way street: businesses and customers can 
interact directly. Real conversations don’t ask one participant to text ‘Y’ for yes, or 
close an app and dial the phone if they want to take the conversation to the next 
level. 
Today’s customers want to reach out to businesses and have real 
conversations, not just respond to one-way messages directed at them. And while 
WhatsApp serves as a great channel for notifications like delivery alerts, purchase 
confirmations, and customer support, it also allows a more direct way to engage 
your customers and have the two-way conversations that normally take place in a physical store location or over the phone.

“We’re thrilled to now be able to offer order notifications and status updates to 
our customers via WhatsApp,” says Deliveroo CTO Mike Hudack. 

5. Messaging privately and securely.
The appeal to WhatsApp users is obvious: customers want a familiar but 
secure way to connect with businesses they’re looking to engage with. And as the 
need for businesses to remain compliant and secure is a constant balancing act, 
WhatsApp safeguards companies, as well. 
Also with two-factor authentication (2FA) baked right into the app, you can 
rest assure that the users you’re messaging with are, indeed, who they say they 
are.When connecting hiring companies with potential job candidates from around 
the world, it’s critical to have a secure, safe, and private forum for confidential 
conversations and information sharing.

6. Smart Messaging Tools
Save time with the new Whatsapp messaging tools. One of the messaging
tools that come with the WhatsApp Business App is “Quick Replies”. 
The tool lets you save and reuse messages you frequently send so you can easily answer
common questions in no time. Another tool is “Automated Messages”. This allows businesses to set an
away message when unable to answer so customers know when to expect a
response. You can also create a greeting message to introduce your customers to
your business.

Conclusion
It is a nice move that WhatsApp is going all-in for small businesses. Over 80%
of small businesses in India and Brazil say WhatsApp helps them both communicate
with customers and grow their business.